Paristown Brand Style Guide
Colors, Fonts, Design Elements, Website, Print Material
Paristown came to us with a concept for a new multi-use area for people to come together and celebrate local history. All they had was a logo and they weren't sure how to use it. I took them through a branding workshop to explore colors, fonts, voice, and vision of what Paristown could grow to be.
We took the client through a branding workshop that had them rate shoes and assigned adjectives to those shoes that would allow us to better understand what the client envisioned for the identity behind the logo.
I also created mood boards with Pinterest that included vintage pieces from the era of Paris that the client was really fond of. This process allowed me to identify key design elements that I would want to include on the website and print ads.
In the end the client walked away with a robust brand style guide that gave their preexisting logo character and a voice.
My Role
• Design Lead
• Branding
• Color Exploration
• Print Materials
• UI Design
• Visual Design
Year
2019-2020
I'm happy to discuss more about design challenges and learnings in person, so don't hesitate to get in touch via email.
